Jio Cinema backed by Reliance and Viacom 18 is the OTT platform that is in the rise from its inception and in recent times getting a lot of buzz with new deals and shows.
Jio Cinema now officially confirmed the deal with Warner Bros for the streaming rights of Warner Bros content, HBO Shows and Movies in Indian subcontinent.
For Jio Cinema this is a huge step forward after winning IPL telecast rights which they won it last year for $2.63 for five years.
What is The Deal
Jio Cinema’s deal with Warner Bros. Discovery allows the Jio Cinema to Premier all the new releases as the same time as United States.
The deal also brings whole collection of HBO Originals and Warner Bros Shows and Movies to Jio Cinema.
Note that the HBO and Warner Bros had a partnership deal with Disney+ Hotstar upto last month. But Hotstar has not renewed the deal with the HBO for further peroiod.
Thus Jio Cinema is slowly gaining the upper hand among the Indian OTT platforms.
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What Shows be available
The deal will bring HBO Original Shows like In True Detective, The News Room, Boardwalk Empire, Rome, The Leftovers, Veep and True Blood.
The deal brings all the Max Original Shows that including Sesame Street, Starstruck, Hacks, The Flight Attendant and Generation.
Jio Cinema will also showcases the movies from Warner Bros that including The Dark Knight Movie Series, Harry Potter Movie Series, Inception, Matrix, Gravity, Sherlock holmes and 300.
This deal will bring thousands of hours of content into the Jio Cinema through talk shows, original shows, podcast and wide collection of movies.
When is the shows coming live
With the deal already completed, it is expected that the remaining processes will follow as early as possible.
The news is that the shows will be available from the month of the May. And as of now Jio Cinema is providing all the content free with the ad supported streaming.
If the HBO shows comes to the platform with the free to view model could easily garner the audience.
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On behalf of Viocom18 Head of International Business Ferzad Palia told
“JioCinema has become the biggest platform for live sports. We are now on a mission to build the most magnetic destination for entertainment for all Indians.
The strategic partnership with Warner Bros. Discovery is a big milestone in our journey to offer the best of Hollywood content to our elite consumers.
We believe that Warner Bros. Discovery sets the global standards for premium content.
And this partnership allows us to create the best and the most comprehensive destination for our users.”
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Future of Jio Cinema
Jio cinema which is launched way back in 2016 as an exclusive app for the Jio customers.
But has over the years seen a major up-gradation and changes to suit the viewers.
Apart from acquiring the telecast rights for Indian Premier League the most followed sporting event in the OTT platform in 2022.
We could see the plan come to fruition with the staggering numbers in IPL viewership.
Jio cinema already having hours of original content, thanks to the merger with Viacom 18 covering one of the coveted sporting event.
Now with bringing Hollywood content to the Indian market they are changing the dynamics of video streaming in India.
Jio always have a great strategy with the business and with free streaming they are really bringing the lot of viewers.
And with the addition of all this option they are really going to competing with the top OTT platforms.
It is obvious that Jio Cinema is going to bring a pay system in the future.
But they are becoming the top guns in the OTT platform with the service provided for free.